Assessing Sensitive Consumer Behavior Using the Item Count Response Technique
نویسندگان
چکیده
منابع مشابه
Multivariate Regression Analysisfor the Item Count Technique
The item count technique is a survey methodology that is designed to elicit respondents’ truthful answers to sensitive questions such as racial prejudice and drug use. The method is also known as the list experiment or the unmatched count technique and is an alternative to the commonly used randomized response method. In this article, I propose new nonlinear least squares and maximum likelihood...
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Item Count Technique (ICT) serves the purpose of estimating the proportion of the people with stigmatizing attributes using the indirect questioning method. An improved ICT has been recently proposed in the literature (not requiring two subsamples and hence free from finding optimum subsample sizes unlike the usual ICT) in a classical framework that performs better than the usual ICT and the Wa...
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Randomized response techniques (RRTs) aim to reduce social desirability bias in the assessment of sensitive attributes but differ regarding privacy protection. The less protection a design offers, the more likely respondents cheat by disobeying the instructions. In asymmetric RRT designs, respondents can play safe by giving a response that is never associated with the sensitive attribute. Symme...
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Estimating the prevalence of sexual behaviors is difficult because of self-report biases. This is particularly relevant in assessing high-risk sexual behaviors for the purpose of reducing the transmission and acquisition of sexually transmitted infections (STIs) and HIV/AIDS. The present study employed the unmatched count technique (UCT), which provides estimates of the prevalence of risky sexu...
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Recent studies have revealed a relation between the given response and the response latency for personality questionnaire items in the form of an inverted-U effect, which has been interpreted in light of schema-driven behavior. In general, more probable responses are given faster. In the present study, the relationship between the probability of the given response and the response latency was i...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2019
ISSN: 0022-2437,1547-7193
DOI: 10.1177/0022243718821312